“Reinventing Automotive Emotion” Through this branding concept, I invite you to dive into the evolution of Mazda’s identity from 1920 to 2025. In a retrospective video, I explore the process of uncovering Mazda’s historical roots, key milestones, and major design evolutions. This journey leads to the creation of a new brand identity for 2025, embodied by a modernized logo inspired by the Hiroshima Castle — a symbol of Mazda’s ongoing commitment to innovation and contemporary design. This project reflects my strategic involvement in revitalizing an iconic brand identity, ready to inspire a new era of emotion on the road.